Commercial Brand Photography for Fleming Dental in Durham, NC
Great brand photography does more than show what your business looks like. It helps potential clients understand who you are, what you value, and how it might feel to work with you.
I recently photographed the team at Fleming Dental, creating a collection of warm, professional images for their website, social media, and marketing. Our goal was to showcase both the high-quality dental care they provide and the welcoming people behind the practice.
Helping Patients Feel Comfortable Before They Arrive
Choosing a dentist is personal. Patients want to know they will receive excellent care, but they also want to feel comfortable and understood.
Custom brand photography allows a dental practice to introduce its team, office, and approach before a patient ever walks through the door. Instead of relying on generic stock photographs, the practice can share real images that reflect the experience it has thoughtfully created.
For Fleming Dental, we photographed a variety of moments, including team portraits, staff interactions, details of the office, and the team at work. Together, these images create a visual story that feels polished, approachable, and true to their brand.
How to Prepare Your Team for a Brand Photography Session
Preparation is one of the most important parts of a successful commercial photography session. When everyone knows what to expect, the experience feels more relaxed—and that ease and confidence are reflected in the photographs.
Here are a few ways to prepare your team:
Share the Purpose
Let your team know why you are investing in brand photography and how the images will be used. When people understand the larger goal, they can feel like an important part of telling the company’s story.
Plan Clothing in Advance
Choose clothing that feels professional, comfortable, and consistent with your brand. Team members do not need to match, but coordinating colors and avoiding distracting patterns can help the final gallery feel cohesive.
Create a Shot List
Consider what your website and marketing materials need most. This may include individual headshots, group photographs, interactions with patients, office details, equipment, and plenty of horizontal and vertical images for different platforms.
Prepare the Space
A little tidying goes a long way. Clear unnecessary paperwork, cords, personal items, and visual clutter from the areas being photographed. The goal is not to make the office feel perfect—it is to keep the focus on your people and the work you do.
Leave Room for Fun
The best brand photographs often happen between the planned moments. Once the essential images are captured, there should be space for conversation, laughter, and natural interaction. When your team feels relaxed, their genuine personalities come through.
Brand Photography That Reflects Your Work
Your photographs are often one of the first ways people experience your business. Thoughtful, custom imagery can help you build trust, connect with the right clients, and present your work with confidence.
As a Durham commercial photographer and brand photographer, I work with dental and medical practices, wellness professionals, and local businesses to create photographs that feel professional, human, and true to the people behind the brand.
If your business needs updated team photographs, website imagery, or a complete visual library for your marketing, I would love to help you plan a relaxed and purposeful brand photography session.
Hello there and thank you for stopping by! I’m Katrina, the heartbeat behind Fifty Two Hundred Photo + Film, in Durham, North Carolina. I specialize in capturing meaningful and precious memories for remarkable families in North Carolina. I hope you enjoyed this story I shared today and if you are interested in learning more about The Time Capsule membership, or let’s connect. Not quite ready to connect, but you would like to follow along the journey? Follow me on Instagram and let’s be friends!
Katrina is a family photographer and family filmmaker based in Durham, North Carolina. She offers lifestyle newborn photography, family sessions, and storytelling family films that focus on honest, heartfelt, and authentic moments. Her clients love receiving both their digital files and beautiful artwork to display in their homes. Katrina also creates custom heirloom albums so you can revisit your favorite memories for years to come.
Katrina has previously partnered with Adobe to share her expertise in capturing magical light and the true essence of each family—an experience that continues to shape her approach and craft.
Want an easy way to make something beautiful out of all your phone photos and videos? Learn more about the Time Capsule Membership here.
Katrina serves Durham, Raleigh, Cary, Carrboro, Apex, and Chapel Hill, North Carolina